Hey,
What does the music industry do for...?
Artists: Promote them - advertising, merchandise, posters etc. Manage them - give them a style and help negotiate gigs and deals.
Us: Provide us with music/entertainment.
Themselves: Make money, create a global brand/artist. Help unknown artists become famous.
Digital downloads may have saved the music industry rather than killed it off.
Interview with Hartwig Masuch, CEO of BMG
The balance of power is gradually swinging from music executives to its creative community and that a good thing
That days of massive advances for artists may be over but equally companies such as BMG are looking at 70% revenue contras acts for artists.
In general, the music industry has several levels of purpose:
1) Their main purpose is to get, because at the end of the day the companies are businesses, who need profit to stay active.
2) Provide the public with entertainment; if they didn't fulfil this purpose, then they would fail at the entire reason they were created - to produce music.
No comments:
Post a Comment